Thinking about getting inked or adding another addition to your tattoo collection? You’re not alone. In the United States, tattoos have become a widespread expression of individuality and experience, with a staggering 32% of Americans now sporting at least one tattoo.
As 2024 rolls in, we’ve seeing a fascinating shift in the tattoo world. Let me take you on a tour of this year’s hottest US tattoo trends, backed by the latest data from Google Trends and SEMrush.
The Rose Tattoo Dethrones the Butterfly Tattoo
2022 was the year of the butterfly tattoo, a symbol of transformation that fluttered at the top of the popularity charts. Fast forward to 2023, and there’s a new leader in town – the rose tattoo. According to SEMrush, searches for ‘rose tattoo’ skyrocketed to 49,500 monthly (compared to only an estimated 18,100 monthly searches for “butterfly tattoo”).
While butterfly tattoos, symbolizing transformation and rebirth, still hold a significant place in the top searches, their position as the most favored design has been overtaken by the rose. A direct comparison of Google Trends data between the search terms “rose tattoo” and “butterfly tattoo” shows only Delaware and Vermont favouring the butterfly over the rose.
Why the shift? Perhaps it’s the rose’s timeless symbolism of love and resilience that’s resonating deeply in today’s world. The rose, a classic emblem of beauty and endurance, reflects our collective journey through challenging times. Its thorns represent obstacles overcome, while the bloom symbolizes the beauty and hope that prevails. In addition, the recent passing of Queen Elizabeth II may have subtly influenced this trend.
More Than Just a Rose: America’s Tattoo Palette
But let’s not forget the other stars of the show. Dragon tattoos, with their aura of strength and wisdom, are blazing a trail with 22,200 estimated searches a month. Close behind, the semicolon tattoo has emerged as a powerful symbol of mental health awareness, matching dragons with 22,200 monthly searches.
And it’s not just about the dragons and dots; snake tattoos, lion tattoos and cross tattoos, each with roughly 14,800 searches a month, are telling their own tales of mystery and power.
Then there’s the enduring appeal skull tattoos with 12,100 searches as well as tribal tattoos and heart tattoos (both estimate 9,900 searches) – each a unique expression of beliefs, heritage, and bold statements.
US State-wise Breakdown of Most Popular Tattoos
Apart from the rose being overall the most popular tattoo, the Google Trends data presents an intriguing state-by-state breakdown, showing regional variations in tattoo preferences.
While the rose tattoo is a clear favorite in states like Alabama, Alaska, Arizona, and many others, each state exhibits unique inclinations.
For instance, Florida and Illinois‘ have an overall preference for heart tattoos, New York’s and California’s favourite is the dragon tattoo. perhaps indicative of an affinity for mythological and powerful imagery.
Montana’s choice is the skull tattoo and Hawaii’s inclination leans towards tribal tattoos.
The variations in tattoo preferences across the states paint a picture of a nation that, while united in its love for tattoos, celebrates a rich diversity in its choices of designs.
2023’s tattoo scene is a vibrant mosaic of design and meaning. From the universal charm of roses and hearts to the more daring choices of skulls and tribal designs, America’s ink tells a story of a nation unafraid to express itself. Tattoos are more than just art; they’re a reflection of our collective identity, constantly evolving and deeply personal. So, whether you’re deciding on your first tattoo or adding to your collection, let the stories behind these trends inspire your next choice.